diff --git a/dlls/riched20/editor.c b/dlls/riched20/editor.c
index 253c7b8..f3046c9 100644
--- a/dlls/riched20/editor.c
+++ b/dlls/riched20/editor.c
@@ -2741,8 +2741,9 @@ static LRESULT RichEditWndProc_common(HWND hWnd, UINT msg, WPARAM wParam,
       ME_GetSelection(editor, &from, &to);
       style = ME_GetSelectionInsertStyle(editor);
       ME_InternalDeleteText(editor, from, to - from, FALSE);
-      if (pStruct->codepage != 1200 && lParam && !strncmp((char *)lParam, "{\\rtf", 5))
-          ME_StreamInRTFString(editor, 1, (char *)lParam);
+      if (pStruct->codepage != 1200 && lParam &&
+          (!strncmp((char *)lParam, "{\\rtf", 5) || !strncmp((char *)lParam, "{\\urtf}", 6)))
+        ME_StreamInRTFString(editor, 1, (char *)lParam);
       else ME_InsertTextFromCursor(editor, 0, wszText, len, style);
       ME_ReleaseStyle(style);
 
@@ -2750,8 +2751,9 @@ static LRESULT RichEditWndProc_common(HWND hWnd, UINT msg, WPARAM wParam,
     }
     else {
       ME_InternalDeleteText(editor, 0, ME_GetTextLength(editor), FALSE);
-      if (pStruct->codepage != 1200 && lParam && !strncmp((char *)lParam, "{\\rtf", 5))
-          ME_StreamInRTFString(editor, 0, (char *)lParam);
+      if (pStruct->codepage != 1200 && lParam &&
+          (!strncmp((char *)lParam, "{\\rtf", 5) || !strncmp((char *)lParam, "{\\urtf}", 6)))
+        ME_StreamInRTFString(editor, 0, (char *)lParam);
       else ME_InsertTextFromCursor(editor, 0, wszText, len, editor->pBuffer->pDefaultStyle);
       len = 1;
 
diff --git a/dlls/riched20/tests/editor.c b/dlls/riched20/tests/editor.c
index 8274721..9b1cd01 100644
--- a/dlls/riched20/tests/editor.c
+++ b/dlls/riched20/tests/editor.c
@@ -3511,6 +3511,28 @@ static void test_EM_SETTEXTEX(void)
       "EM_GETTEXTEX results not what was set by EM_SETTEXTEX when"
       " using ST_SELECTION and non-Unicode\n");
 
+  /* Test setting text using rich text format */
+  setText.flags = 0;
+  setText.codepage = CP_ACP;
+  SendMessage(hwndRichEdit, EM_SETTEXTEX, (WPARAM)&setText, (LPARAM)"{\\rtf richtext}");
+  getText.codepage = CP_ACP;
+  getText.cb = MAX_BUF_LEN;
+  getText.flags = GT_DEFAULT;
+  getText.lpDefaultChar = NULL;
+  getText.lpUsedDefChar = NULL;
+  SendMessage(hwndRichEdit, EM_GETTEXTEX, (WPARAM)&getText, (LPARAM) bufACP);
+  ok(!strcmp(bufACP, "richtext"), "expected 'richtext' but got '%s'\n", bufACP);
+
+  setText.flags = 0;
+  setText.codepage = CP_ACP;
+  SendMessage(hwndRichEdit, EM_SETTEXTEX, (WPARAM)&setText, (LPARAM)"{\\urtf morerichtext}");
+  getText.codepage = CP_ACP;
+  getText.cb = MAX_BUF_LEN;
+  getText.flags = GT_DEFAULT;
+  getText.lpDefaultChar = NULL;
+  getText.lpUsedDefChar = NULL;
+  SendMessage(hwndRichEdit, EM_GETTEXTEX, (WPARAM)&getText, (LPARAM) bufACP);
+  ok(!strcmp(bufACP, "morerichtext"), "expected 'morerichtext' but got '%s'\n", bufACP);
 
   DestroyWindow(hwndRichEdit);
 }