[Wine] Problem with Wine on a Mac

[mlevin77]

I'm trying to use Wine on an Intel Mac (OS 10.4.11) to run the Amazon Kindle for PC app. I've installed Wine following the instructions at

http://davidbaumgold.com/tutorials/wine-mac/

   and when I do "wine KindleForPCinstaller.exe" from SH's $ prompt, it successfully creates the file "Kindle For PC.desktop" (which looks like a Windows shortcut or batch/shell file), although it does give the warnings

fixme:system:SetProcessDPIAware stub!err:ole:CoGetClassObject class {6e4fcb12-510a-4d40-9304-1da10ae9147c} not registered
err:ole:CoGetClassObject class {6e4fcb12-510a-4d40-9304-1da10ae9147c} not registered
err:ole:create_server class {6e4fcb12-510a-4d40-9304-1da10ae9147c} not registered
fixme:ole:CoGetClassObject CLSCTX_REMOTE_SERVER not supported
err:ole:CoGetClassObject no class object {6e4fcb12-510a-4d40-9304-1da10ae9147c} could be created for context 0x17

   But, now I can't seem to run it - it says

wine: Bad EXE format for Z:\Users\mlevin\Desktop\Kindle For PC.desktop

  how do I actually run the thing?

thanks,

Mike