[Wine] problem with wine

[motorwest66]

previously, i installed wine for the first time and it appeared to be functioning well.  it created its own menus under applications and when i right-clicked on executables, there would be an option to open with wine.  now, i've formatted and installed a fresh version of ubuntu (feisty fawn) and wine isn't acting the way that it was.  under applications it shows up under a menu entitled 'others' and when i right click on an executable, nothing is shown for wine.  also, when i right-clicked and made it 'open with' wine, nothing happened.  no error or anything.  i've un-installed it and re-installed it to no avail.  have i mentioned that i'm new to ubuntu and linux in general?  well, hopefully that makes sense.  

thanks in advance!

-bob