[Wine] Chrome setup - Invalid address, FreeBSD

[maxrussell]

I've placed the Chromesetup.exe in my .wine/drive_c directory. I've set .wine in my env as wineprefix.
I'm runnng 1.1.8.1

However, if I run wine ChromeSetup.exe, I'm returned:
wine: could not load L"C:\\ChromeSetup.exe": Invalid address

?