[Wine] Sufficient Security Privileges

[nishmeh]

I am trying to run a specific windows program on Ubuntu 8.10 with wine installed. But I am getting the error message as you do not have sufficient security privileges to install on this computer. please contact your site administrator, or log off and log on again as an administrator and try again.

So what do I do ??

is there any other setting extra which I need to do or should I forget my program.