[Wine] I've installed WINE... what now

[pooky2483]

I switched over to Ubuntu only last Friday and got WINE, now what I'd like to know is, how do I run the programs I had installed on my Windows?
Such as NERO11, Surething CD/DVD labeler and any other program that I had installed.
I think I have set WINE up correct? but how do I get to the Windows 'Desktop'?
It's all completely new to me.

Thanks
Pete